For each Olympics, a graphic design team is given the initiative to reinvent the pictograms used to depict each Olympic sport. For a global campaign such as the Olympics’ pictograms, icons have to be simple enough to be understood by a world audience, but must be aesthetically pleasing to a wide variety of different people from vastly different cultures. Needless to say, it’s a difficult job.
This year, according to this article by Creative Review, the pictograms for the Glasgow Commonwealth Games in 2014 were unveiled last week by studio Tangent Graphic. These pictograms have a more simplified look that feature double lines, as well as different line weights, to emphasize certain key parts of the icon. While we think that they are different and definitely creative, our absolute favorite icons were from last year’s Vancouver Olympics – take a look at the genius here.
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